quires that more important thoughts be made to stand out from less important
thoughts. Your composition is properly emphatic when your reader knows, without
thinking the matter over, which thoughts you consider most important, which less,
and which least important.
necessary, of course, that the writer's ideas be clear to begin with. But unity, co-
herence, and emphasis go far to make sure that these ideas will also become clear
to the reader.
and vice versa. Hence there is a certain amount of overlapping in fact and in rule.
ideas into two independent clauses unless the ideas are of equal or very nearly im-
idea, more important idea, most important idea.
words that it is important.
it out of its usual place in a sentence or clause and placing it at the beginning or at
the end. Take care to do this without awkwardness or loss of clarity.
ural, informal, conversational or matter-of-fact writing, be careful to use only
those that do not sound grand — too big for the subject matter, the mood of the
piece, or the audience.
wants to know, and feels that he will get to know. Its effect is to sharpen the im-
pact, the importance, the appeal of the thing that one wants to know.
verb or (in the case of a complex sentence) the independent clause until the end or
nearly the end of the sentence.